your story, amplified.

I help brands find their voice — and make sure it’s heard.

I create broad-spectrum content, campaigns, and brand narratives that resonate and convert.
With over a decade of experience shaping brand voices and executing projects across diverse industries, I combine strategy with creativity to transform complex ideas into compelling stories that engage, inspire, and stick with audiences.

Across in-house and freelance roles, I’ve collaborated with entrepreneurs, small businesses, startups, media agencies, e-learning platforms, boutique production studios, and lifestyle brands — all with the same goal: to build lasting relationships with the communities they serve.

Memorable Projects

RVCA X Sid Tapia – Branded Script

A branded lifestyle script written to capture the voice of RVCA Advocate Sid Tapia while integrating product placement and narrative flow. This sample highlights authentic commercial storytelling that balances character, brand identity, and visual direction.

Skillsoft Technical Writing: E-Learning Course Script

A comprehensive e-learning script for Skillsoft’s Making the Most of Making Mistakes course, including course content, glossary, and test questions, transforming complex workplace concepts into clear, actionable, and learner-focused instructional materials.

Ascent Real Estate Copy & Ad Proposal

As part of my in-house marketing role at Ascent Real Estate, I oversaw all corporate content for agents — from social media, email campaigns, and the corporate blog to ad proposals, copywriting, and onboarding materials — with this brochure and ad proposal as examples of my work.

RLYLILY Book Launch – 2026 Case Study

Objective
Spearhead the marketing campaign for the 2026 book launch, creating awareness, engagement, and anticipation while supporting the author’s goal of connecting meaningfully with readers before the official sales period.

Approach
- Develop a $50K marketing strategy with a teaser campaign from Sept–Dec, focusing on offering value and support rather than hard selling.
- Outline a full 15-month marketing plan (Oct–Dec 2026) including contingencies, staged campaigns, and sales strategies.
- Plan January 2026 onward campaigns: networking-focused outreach (podcasts, TikTok, leads/ads via Audible/Spotify) and future paid campaigns (community events, merch, book tour).
- Leveraging AI tools and project management systems to ensure smooth execution.
- Track and report progress with briefs and status updates to stakeholders.
Impact / Highlights
- Co-authored and revised the book for tone and consistency.
- Soft-launched an abridged version on social media to build early engagement with personal development and self-help audiences.
- Positioned the campaign to establish a strong foundation for meaningful audience connections leading into the official launch.